Friday, 3 June 2016

Profit and Gift in the Digital Economy: extract from chapter 1

Over three billion times a day, someone types a search term into Google and within a few seconds receives a list of search results on their screen (Internet Live Stats, 2014). This service, delivered entirely free to the user, has become a cornerstone of the work and knowledge practices of a substantial portion of humanity.[1] But the Google Search business model – like many others in the digital economy – confounds and undermines some of our best established ways of thinking about the economy.